My post laying out why the gold Apple Watch Edition must cost $10,000 caused quite a stir, but I’ll be the first to admit that I could have it all wrong. It’s entirely possible for them to put together a gold-cased Apple Watch for a much-lower price point, but I’m much more interested in the reasons why: Apple’s manufacturing and retail empire would be seriously disrupted by a $10,000 lump of gold!
Get ready for the tech press to flip out when Apple announces the retail price for the gold Apple Watch Edition model. Apple critics have always roasted the company for selling products that are more expensive than they should be, and they frequently use this as a wedge topic to criticize buyers. But the “18-karat gold” Apple Watch Edition will set a whole new bar with a sales price of $10,000. The funny thing in this case is that Apple is perfectly right to be charging that much!
I recently had the experience of doing some watch shopping with a whole group of friends with me. They weren’t all that interested in watches but I spotted some shops and went inside. This made me realize that “normal people” really don’t understand what “watch people” are looking for in a watch. What makes one worth thousands while another isn’t even worth hundreds?