It’s rare to find a watch that is universally desirable and pricey yet still common. Such is the case with the Rolex “Double Red” Sea Dweller, a proper tool watch, investment, and status symbol. Even more unusual, this watch comes from the 1970’s, the era of the collapse of the Swiss watch industry and many truly horrible designs. Yet it is so iconic, so sought-after, and so recognizable that prices continue to vault upwards!
We’re not huge fans of today’s Rolex lineup, mainly because almost a million are produced every year, making them rather common. And, despite protestations to the contrary, mainstream Rolex models sell below MSRP all the time. But there is one big exception to the Rule of the Common Rolex: The Rolex Milgauss “Glace Verte” or GV.