If you’ve listened to The Watch Files podcast or read much here at Grail Watch, you’ve undoubtedly heard me refer to industry folklore. Clever stories are often repeated in forums, articles, and conversations, but they are often not entirely true. Then there’s the industry marketing machine, pushing surprising narratives and a-list connections with little grounding in reality. Let’s take a moment to consider the ways that folklorists spot false information and apply these watch industry marketing.
My Picks For the Grand Prix d’Horlogerie de Genève 2021
This year, I’m going to take a look at the nominations for the Grand Prix d’Horlogerie de Genève (GPHG) awards and pick my favorites. Although my selections don’t usually make the cut, I’m going to enjoy making selections rather than try to pick the winners. I’ll also offer some historical perspective on the best entries.
What is Haute Horology?
The world of watchmaking has many aspects, from marketing to production to design to art, and companies have a mixed mastery of each. But something magical happens when it all comes together, and expresses the highest level of watchmaking. These pieces inspire and delight, rising above the simple function of time-telling or even product. To me, this is the essence of haute horology!
Hajime Asaoka: Chrono and Kurono, Bunkyō Tokyo
Hajime Asaoka’s more-affordable watches define the current trend of “must-have” limited-edition watches. Launched in 2018 for the domestic market as Chrono Tokyo and 2019 as Kurono Tokyo, these watches are an international sensation. In this article, I walk through every Chrono and Kurono watch through 2021.
In Praise of the Rolex Cellini Prince
At Baselworld in 2005, Rolex introduced one of the most radical products in its history: The Cellini Prince was a high-end rectangular watch with a transparent caseback showing off a highly-decorated rectangular movement. The Cellini Prince was unlike anything else in the catalog, but did not find its way into the hearts of Rolex buyers and the line was cancelled in 2015. It’s time to give this model a closer look!
No Joke: H. Moser & Cie. Swiss Alp is the Smartest Watch
H. Moser & Cie. is a confident brand that has come into its own: The Swiss Alp Watch is a serious matter, and it exemplifies all that is right with Swiss watches in recent years. Here’s a survey of the complete line now that the “Final Upgrade” has been released.
How I Find Great Deals in Watch Auction Catalogs
I’m a big fan of auctions as a way to obtain interesting watches for my collection. There are plenty of online antique, art. and specialized watch and clock auctions, populated with collected watches deserving of attention. If you look carefully, you will find some interesting watches, along with plenty that should be avoided!
How My Parmigiani Fleurier Tonda 1950 Went Bad, and What It Took To Get It Back
“The email address you entered could not be found” is not the response anyone should receive when contacting the representative of a high-end watch company about an expensive watch that failed less than a year after purchase. But it was typical of the level of service I received from Parmigiani Fleurier USA. This is the story of my Tonda 1950 and the long wait to restore it to working order.
Why Have No Smartwatches Won at the Grand Prix d’Horlogerie de Genève?
It sounds like a rhetorical question, but the answer isn’t as simple as “because the industry hates them!” Why has the Grand Prix d’Horlogerie de Genève never awarded a prize to a smartwatch? After all, smartwatches have officially been eligible for prizes since 2017, over a dozen models have been entered, and the group added a Smartwatch category in 2020. So why was that prize unclaimed? Is it that smartwatches are undeserving of recognition or is there a more prosaic explanation?
My Take on the Grand Prix d’Horlogerie de Genève 2020 Headlines
The Grand Prix d’Horlogerie de Genève ceremony took place yesterday, November 12, 2020. Although attendance was limited to winners and helium-filled balloons, the ceremony once again proved both the importance and self-importance of Geneva as a center for the luxury watch industry. Although most of the prizes went against my choices, some were well-deserved and no one asked for my vote in any case!
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