Naoya Hida & Co. is a Tokyo-based independent watch atelier producing a small number of classically-inspired watches. The company recently released their 2022 line for application. This article gives an overview of Hida, the watches, and their movements.
What is a Lépine Watch Movement?
Today, a “Lépine” movement is one with small seconds opposite the crown. But this is not one of the many innovations we should associate with Jean-Antoine Lépine, one of the greatest watchmakers of all time. Watchmaker to King Louis XV and George Washington, Lépine changed the course of watchmaking forever, with his plate-and-bridges movement design still used today. So why do we contrast “Lépine” movements with “savonnette” or “hunter” and what’s all this about small seconds?
Bulova Accutron, the Watch of the 1960s
The Bulova Accutron was the most important watch of the 1960s, bringing a new level of accuracy and technology and shifting the balance of power in horology from Switzerland back to the United States. It was also a dead end, delaying the development of other electronic watches and distracting the American and Swiss industries from the rise of quartz. How did something with such promise fail to have a lasting hold on the market?
Is Longines the World’s Oldest Watch Brand?
Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?
Auguste Fiedler, Master of Modernist Watch Advertising
Although modern advertising is finely crafted, it can’t compare to the impact of the classics. To my eyes, the greatest watch advertisements came off the press of Auguste Fiedler of La Chaux-de-Fonds between World Wars I and II. His poster style advertisements mixed elements of German Plakatstil and French Art Deco movements, and are just as striking today as they would have been on the avenues of the 1930s.
Ringing In 2022 With a Look at Horological History
It’s traditional to celebrate important anniversaries and to use the New Years season to look back. That’s what we’re doing today, with a look at some important events in horology from 1822, 1872, 1922, 1947, 1972, and 1997! From Edmond Jaeger and Bovet to the Audemars Piguet Royal Oak and a whole lotta quartz, a little bit of a grab bag here, and we hope you enjoy it!
SLAP Testing Watch Industry Marketing
If you’ve listened to The Watch Files podcast or read much here at Grail Watch, you’ve undoubtedly heard me refer to industry folklore. Clever stories are often repeated in forums, articles, and conversations, but they are often not entirely true. Then there’s the industry marketing machine, pushing surprising narratives and a-list connections with little grounding in reality. Let’s take a moment to consider the ways that folklorists spot false information and apply these watch industry marketing.
My Picks For the Grand Prix d’Horlogerie de Genève 2021
This year, I’m going to take a look at the nominations for the Grand Prix d’Horlogerie de Genève (GPHG) awards and pick my favorites. Although my selections don’t usually make the cut, I’m going to enjoy making selections rather than try to pick the winners. I’ll also offer some historical perspective on the best entries.
What is Haute Horology?
The world of watchmaking has many aspects, from marketing to production to design to art, and companies have a mixed mastery of each. But something magical happens when it all comes together, and expresses the highest level of watchmaking. These pieces inspire and delight, rising above the simple function of time-telling or even product. To me, this is the essence of haute horology!
Hajime Asaoka: Chrono and Kurono, Bunkyō Tokyo
Hajime Asaoka’s more-affordable watches define the current trend of “must-have” limited-edition watches. Launched in 2018 for the domestic market as Chrono Tokyo and 2019 as Kurono Tokyo, these watches are an international sensation. In this article, I walk through every Chrono and Kurono watch through 2021.
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