The development of the quartz wristwatch was a turning point for the timekeeping industry and shifted the balance from Switzerland to Japan and the United States, despite the fact that the Swiss industry developed the first such watch. This is the story of the tumultuous and controversial creation of the world’s first quartz watch by the CEH in Neuchâtel.
Regular Grail Watch readers might have noticed that I have begun using the archives of Europa Star rather heavily in my research. The editors noticed as well, and have invited me to be a contributing writer to that fine journal. My first piece was published today, and delves into the history of an iconic model, IWC’s Da Vinci. The archive brought me fantastic information and illustrations, as we will discuss today.
I’ve recently written about the odd but surprisingly frequent practice of casing two movements into a single watch. From Nappey to Ardath to respected brands like Hermes and Cartier, many companies have used twin movements in a single watch. But what about squeezing in three, four, or more movements? The development of compact and inexpensive quartz movements made that possible in the 1980s, and this has lead to the creation of many novel oddballs.
Yesterday I talked about the Nappey Jumelles Times, the first dual timezone watch to use two separate movements in a single case. Although that model was quite obscure, today’s watch is much more famous. Ardath took Nappey’s formula and made it famous, producing a line of Long Distance watches that lasted a decade, including special models for Muslims and homemakers, and a cool sports model that reappeared in the 1990s!
You’ve probably never heard of Nappey or the Jumelles Times (“Twin Time”) watch, and for good reason: It was an obscure model in the 1960s that went nowhere. But the idea of a watch with multiple dials showing different timezones has become a common complication today. And it all came from this watch!
Most enthusiasts could instantly name the watches pictured below, but they’d be wrong: This isn’t a Jaeger-LeCoultre Reverso, its an Eska Sesame! By the 1980s, Jaeger-LeCoultre’s signature model was forgotten and the company was struggling to survive. Yet just a decade later, the Reverso would lead the entire industry back from the brink. This is the story of the fall of Jaeger-LeCoultre and the resurrection of the Reverso.
Almost all clocks turn “clockwise”, with the hands moving from the top of the dial to the right. But for the last few decades a few oddball watches have used hands moving in the other direction! This corner of horology is not well understood, so I decided to take a stab at documenting this revolution. It begins conceptually with the digital mechanical watches of the 1970s. Then Beuchat, a fashionable French brand of the 1980s, produces the first such watch. Swiss quartz behemoth Ronda pitches in, bringing forth an odd watch from the venerable house of Juvenia before today’s Klokers gets it right.
Although unconventional time displays are popular today, very few watches had so-called retrograde hands to display the time until the 1990s. Sector displays first appeared in pocket watches as early as 1650 and were wildly popular in the early 1900s thanks to the Sector pocket watch from Record. But it was not until the Le Phare Sectora, LIP Secteur, and Wittnauer Futurama of the 1970s that this complication appeared on the wrist. These watches are rarely seen or discussed today, but were truly groundbreaking even as the quartz revolution challenged watchmaking.
When people learn about my interest in watches, the conversation eventually turns to cost. Why pay so much for a watch? This is especially true once they learn that what they thought was expensive (a $10,000 Rolex) isn’t even considered “high end” in the world of watches, and once they discover that a modern gold or gem-set watch costs five times that much. Why are high-end watches so expensive?
Grail Watch isn’t just a blog anymore! Today I’m officially launching Grail Watch Reference, a site full of technical information about watches for horology nerds like me. It’s a database of watch movements, with official information organized into a standard format for research. I will continue to write here on the blog, and on Instagram and Facebook, and will continue to contribute to Watch Wiki. Each site has its own purpose and audience.