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The Fall and Rise of Zenith, 1969-1988

March 3, 2021 By Stephen Leave a Comment

Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.

Filed Under: History, The Watch Files Tagged With: Charles Vermot, Chronomatic, Dixi, Ebel, El Primero, Georges Favre-Jacot, H. Moser & Cie., Le Locle, LVMH, Martel, Movado, Paul Buhré, Paul Castella, quartz, Rolex, Rolex Daytona, Tissot, Zenith, Zenith Defy, Zenith El Primero

The Original James Bond Watch Was Not What You Think!

April 17, 2020 By Stephen Leave a Comment

James Bond, Agent 007, has been linked with gadgets for decades. From the Aston Martin to the Rolex to that mini jet, the Bond movies have cemented these images in our minds. But the very first official James Bond watch didn’t come from Rolex, Omega, or even Seiko: It came from an obscure company called Moeris, which has a surprising connection to those companies!

Filed Under: History Tagged With: Blancpain, James Bond, Licensing, Moeris, Moeris James Bond 007, Omega, Rayville, Rolex Submariner, SSIH, Tissot

Levrette Chronograph: Classic Elegance

April 24, 2018 By Stephen 3 Comments

Today’s “Watch A Day” is a real classic: A Swiss chronograph in a gold case with the historic Venus 175 movement ticking inside. It’s a joy to wear and enjoy such a wonderful timepiece!

Filed Under: Collection, Watch A Day Tagged With: Chronograph, column wheel, Levrette, Tissot, Venus, Venus 175

What Is The Best Watch Under $1,000?

May 22, 2015 By Stephen Leave a Comment

Once people realize I’m a “watch guy”, they tend to ask the same question: “What’s the best watch under $x price?” And most often, that price point is $1,000. There seems to be a psychological barrier to spending more than a grand on a piece of jewelry that has long since had its essential function taken away by electronic gadgets and computers.

Filed Under: Commentary Tagged With: buying, Hamilton, Longines, Tissot, value

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