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The Fall and Rise of Zenith, 1969-1988

March 3, 2021 By Stephen Leave a Comment

Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.

Filed Under: Commentary, The Watch Files Tagged With: Charles Vermot, Chronomatic, Dixi, Ebel, El Primero, Georges Favre-Jacot, H. Moser & Cie., Le Locle, LVMH, Martel, Movado, Paul Buhré, Paul Castella, quartz, Rolex, Rolex Daytona, Tissot, Zenith, Zenith Defy, Zenith El Primero

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