Chronographs are so popular that cheap fashion watches today often feature bogus subdials with non-functional hands and pushers. But once upon a time, a chronograph was a simple tool seen more as an advanced stopwatch than a true complication. What was once a utilitarian tool for soldiers became an upscale choice for doctors, then an iconoclast choice for young people, and now a sign of fine watchmaking.
The Entire Industry Invented the Automatic Chronograph
Automatic watches were hot in the 1950s, and chronographs were cool in the 1960s. But bringing these technologies together was not at all straightforward! Three different automatic chronograph movements were launched in 1969, and the story of their creation reflects the state of the industry at that time as well as the inevitability of technological progress.
The Fall and Rise of Zenith, 1969-1988
Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.