Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?
Blancpain, F. Piguet, Biver, and the Path Forward
Blancpain is billed as “the world’s oldest watchmaker”, but the history of the company is far more complex. Founded before 1735 in Villeret, the modern Blancpain traces its heritage to 1981, when Jean-Claude Biver purchased the name to be a mechanical rebuke of quartz watches. Blancpain and movement specialist Frédéric Piguet would be acquired by what is now the Swatch Group in 1992, with Biver leading the renaissance of mechanical watchmaking.
The Original James Bond Watch Was Not What You Think!
James Bond, Agent 007, has been linked with gadgets for decades. From the Aston Martin to the Rolex to that mini jet, the Bond movies have cemented these images in our minds. But the very first official James Bond watch didn’t come from Rolex, Omega, or even Seiko: It came from an obscure company called Moeris, which has a surprising connection to those companies!