Grail Watch

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Is Longines the World’s Oldest Watch Brand?

February 21, 2022 By Stephen Leave a Comment

Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?

Filed Under: Commentary, History Tagged With: Blancpain, brand, Breguet, Ernest Francillon, Girard-Perregaux, Longines, Luxury Brands, Patek Philippe, Vacheron Constantin

My Picks For the Grand Prix d’Horlogerie de Genève 2021

October 15, 2021 By Stephen 3 Comments

This year, I’m going to take a look at the nominations for the Grand Prix d’Horlogerie de Genève (GPHG) awards and pick my favorites. Although my selections don’t usually make the cut, I’m going to enjoy making selections rather than try to pick the winners. I’ll also offer some historical perspective on the best entries.

Filed Under: Commentary Tagged With: Anordain, Awards, GPHG, Grand Prix d'Horlogerie de Genève, Hermès, IWC, Louis Erard, Oris, Piaget, Vacheron Constantin, Vianney Halter

Movado 1891 Ultra-Slim “Museum Watch”

April 29, 2018 By Stephen Leave a Comment

Despite the sketchy history of the design, Movado’s “Museum Watch” remains an icon of horology. It’s one of the very few watches that is instantly recognizable even to the uninitiated, and thus belongs in any serious collector’s watch box, if not on their wrist.

Filed Under: Collection, Watch A Day Tagged With: dress watch, ETA 956, ETA 956.032, Movado, Movado 1891, Museum of Modern Art, Museum Watch, Nathan George Horwitt, quartz, ultra thin, Vacheron Constantin

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