This year, I’m going to take a look at the nominations for the Grand Prix d’Horlogerie de Genève (GPHG) awards and pick my favorites. Although my selections don’t usually make the cut, I’m going to enjoy making selections rather than try to pick the winners. I’ll also offer some historical perspective on the best entries.
It sounds like a rhetorical question, but the answer isn’t as simple as “because the industry hates them!” Why has the Grand Prix d’Horlogerie de Genève never awarded a prize to a smartwatch? After all, smartwatches have officially been eligible for prizes since 2017, over a dozen models have been entered, and the group added a Smartwatch category in 2020. So why was that prize unclaimed? Is it that smartwatches are undeserving of recognition or is there a more prosaic explanation?
The Grand Prix d’Horlogerie de Genève ceremony took place yesterday, November 12, 2020. Although attendance was limited to winners and helium-filled balloons, the ceremony once again proved both the importance and self-importance of Geneva as a center for the luxury watch industry. Although most of the prizes went against my choices, some were well-deserved and no one asked for my vote in any case!
The 2019 Grand Prix d’Horlogerie de Genève features a grail for every price tag, from the affordable Ming 17.06, Tudor Black Bay P01, Seiko Prospex LX and Kudoke 2 to the insane Urwerk AMC with its atomic clock “docking station”. It also heaps praise on the long-running Audemars Piguet Royal Oak line and Chanel’s fantastic J12. Truly something for everyone!