On April 25, 1981, attendees at the European Watch, Clock, and Jewellery Fair in Basel got their hands on something completely new. IWC introduced the Porsche Design Titan chronograph, the first titanium watch available for sale. The revolutionary material caught the watchmaking world off guard, and the Titan helped IWC and their partner Jaeger-LeCoultre survive the quartz crisis. This is the story of the watches created by legendary designer Ferdinand Alexander Porsche and the radical utilitarian watch designs he created with IWC. It’s also a story of how materials and design can spark customer enthusiasm and sales.
It sounds like a rhetorical question, but the answer isn’t as simple as “because the industry hates them!” Why has the Grand Prix d’Horlogerie de Genève never awarded a prize to a smartwatch? After all, smartwatches have officially been eligible for prizes since 2017, over a dozen models have been entered, and the group added a Smartwatch category in 2020. So why was that prize unclaimed? Is it that smartwatches are undeserving of recognition or is there a more prosaic explanation?
I first discovered the world of column wheel 7750 variants while looking at a Longines Heritage Chronograph. The movement looked vaguely familiar to me, yet I couldn’t place it. A bit of research revealed it to be something really special: A column wheel variant of the Valjoux 7753 built by ETA for their Valgranges line. Then I stumbled on the fact that Omega also got a version of this ETA Valgranges A08.L01 movement with a Co-Axial escapement.