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IWC, Porsche Design, and Titanium Watches

October 5, 2021 By Stephen Leave a Comment

On April 25, 1981, attendees at the European Watch, Clock, and Jewellery Fair in Basel got their hands on something completely new. IWC introduced the Porsche Design Titan chronograph, the first titanium watch available for sale. The revolutionary material caught the watchmaking world off guard, and the Titan helped IWC and their partner Jaeger-LeCoultre survive the quartz crisis. This is the story of the watches created by legendary designer Ferdinand Alexander Porsche and the radical utilitarian watch designs he created with IWC. It’s also a story of how materials and design can spark customer enthusiasm and sales.

Filed Under: History, The Watch Files Tagged With: Citychamp, Eterna, Hublot, IWC, Marc Newson, Omega Speedmaster, Orfina, Porsche Design, Titanium, Valjoux 7750

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