On November 7, 1984, Gérald Genta finally went too far. His audacious new watch collection was a scandal at the prestigious Montres et Bijoux and he was forced to remove it from the fair. But history shows that Genta was right again, and his designs laid the foundation of today’s luxury watch industry.
The 2019 Grand Prix d’Horlogerie de Genève features a grail for every price tag, from the affordable Ming 17.06, Tudor Black Bay P01, Seiko Prospex LX and Kudoke 2 to the insane Urwerk AMC with its atomic clock “docking station”. It also heaps praise on the long-running Audemars Piguet Royal Oak line and Chanel’s fantastic J12. Truly something for everyone!
The Royal Oak Chronograph was a latecomer to this celebrated line and has remained remarkably consistent throughout its two-decade life. All share the same movement and a single lineage passes from the original Ref. 25860 to the subtly-redesigned Ref. 26300, the up-sized Ref. 26320, and the new Ref. 26331. It was only this year that a second model, the 38 mm Ref. 26315, was added. Yet on closer examination, a world of differences emerges, from the City of Sails to the Leo Messi, to the new 41 mm dial. Through it all, the Royal Oak Chronograph remains one of the classiest and most comfortable watches available.
Not everyone likes the Royal Oak, but it’s hard to understate its importance. It’s one of the most influential watches of the last half-century, creating a whole new niche that now accounts for much of the industry’s sales: Luxury sports.