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SLAP Testing Watch Industry Marketing

October 31, 2021 By Stephen Leave a Comment

If you’ve listened to The Watch Files podcast or read much here at Grail Watch, you’ve undoubtedly heard me refer to industry folklore. Clever stories are often repeated in forums, articles, and conversations, but they are often not entirely true. Then there’s the industry marketing machine, pushing surprising narratives and a-list connections with little grounding in reality. Let’s take a moment to consider the ways that folklorists spot false information and apply these watch industry marketing.

Filed Under: Commentary Tagged With: Anordain, Concepto, Furlan Marri, H. Moser & Cie., Kickstarter, Kurono Tokyo, marketing, Ming, Panerai, Philippe Dufour, Podcast, Positive Coating, Rolex, Swiss Made

My Take on the Grand Prix d’Horlogerie de Genève 2020 Headlines

November 13, 2020 By Stephen Leave a Comment

The Grand Prix d’Horlogerie de Genève ceremony took place yesterday, November 12, 2020. Although attendance was limited to winners and helium-filled balloons, the ceremony once again proved both the importance and self-importance of Geneva as a center for the luxury watch industry. Although most of the prizes went against my choices, some were well-deserved and no one asked for my vote in any case!

Filed Under: Commentary Tagged With: Alain Silberstein, Awards, Breitling, Breitling Superocean, Breitling Superocean Automatic 48, Breitling Superocean Heritage II, Davide Traxler, Delirium, Georges Kern, GPHG, Habring2, Jean Lassale, Kenissi, Louis Erard, Ming, Parmigiani Fleurier, Piaget, Piaget 9P, Piaget Altiplano, Piaget Altiplano Ultimate Concept, Tudor BLack Bay, Tudor Black Bay Fifty-Eight

Audemars Piguet Dominates the “Watch Oscars”, with Strong Showings Across the Board

November 8, 2019 By Stephen Leave a Comment

The 2019 Grand Prix d’Horlogerie de Genève features a grail for every price tag, from the affordable Ming 17.06, Tudor Black Bay P01, Seiko Prospex LX and Kudoke 2 to the insane Urwerk AMC with its atomic clock “docking station”. It also heaps praise on the long-running Audemars Piguet Royal Oak line and Chanel’s fantastic J12. Truly something for everyone!

Filed Under: Commentary Tagged With: Audemars Piguet, Audemars Piguet Code 11.59, Audemars Piguet Royal Oak, Awards, Chanel, Chanel J12, Genus, GPHG, Kudoke, Ming, Seiko, Seiko Prospex, Urwerk, Voutilainen

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