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SLAP Testing Watch Industry Marketing

October 31, 2021 By Stephen Leave a Comment

If you’ve listened to The Watch Files podcast or read much here at Grail Watch, you’ve undoubtedly heard me refer to industry folklore. Clever stories are often repeated in forums, articles, and conversations, but they are often not entirely true. Then there’s the industry marketing machine, pushing surprising narratives and a-list connections with little grounding in reality. Let’s take a moment to consider the ways that folklorists spot false information and apply these watch industry marketing.

Filed Under: Commentary Tagged With: Anordain, Concepto, Furlan Marri, H. Moser & Cie., Kickstarter, Kurono Tokyo, marketing, Ming, Panerai, Philippe Dufour, Podcast, Positive Coating, Rolex, Swiss Made

What is Haute Horology?

April 15, 2021 By Stephen 3 Comments

The world of watchmaking has many aspects, from marketing to production to design to art, and companies have a mixed mastery of each. But something magical happens when it all comes together, and expresses the highest level of watchmaking. These pieces inspire and delight, rising above the simple function of time-telling or even product. To me, this is the essence of haute horology!

Filed Under: Commentary Tagged With: design, Greubel Forsey, Greubel Forsey GMT, H. Moser & Cie., H. Moser & Cie. Swiss Alp Watch, Haute horology, Jaeger-LeCoultre, Jaeger-LeCoultre Duomètre, Jaeger-LeCoultre Duomètre a Chronographe, marketing, Philippe Dufour, Philippe Dufour Simplicity, Rolex Cellini Prince

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