The world of watchmaking has many aspects, from marketing to production to design to art, and companies have a mixed mastery of each. But something magical happens when it all comes together, and expresses the highest level of watchmaking. These pieces inspire and delight, rising above the simple function of time-telling or even product. To me, this is the essence of haute horology!
At Baselworld in 2005, Rolex introduced one of the most radical products in its history: The Cellini Prince was a high-end rectangular watch with a transparent caseback showing off a highly-decorated rectangular movement. The Cellini Prince was unlike anything else in the catalog, but did not find its way into the hearts of Rolex buyers and the line was cancelled in 2015. It’s time to give this model a closer look!