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SLAP Testing Watch Industry Marketing

October 31, 2021 By Stephen Leave a Comment

If you’ve listened to The Watch Files podcast or read much here at Grail Watch, you’ve undoubtedly heard me refer to industry folklore. Clever stories are often repeated in forums, articles, and conversations, but they are often not entirely true. Then there’s the industry marketing machine, pushing surprising narratives and a-list connections with little grounding in reality. Let’s take a moment to consider the ways that folklorists spot false information and apply these watch industry marketing.

Filed Under: Commentary Tagged With: Anordain, Concepto, Furlan Marri, H. Moser & Cie., Kickstarter, Kurono Tokyo, marketing, Ming, Panerai, Philippe Dufour, Podcast, Positive Coating, Rolex, Swiss Made

What is Haute Horology?

April 15, 2021 By Stephen 3 Comments

The world of watchmaking has many aspects, from marketing to production to design to art, and companies have a mixed mastery of each. But something magical happens when it all comes together, and expresses the highest level of watchmaking. These pieces inspire and delight, rising above the simple function of time-telling or even product. To me, this is the essence of haute horology!

Filed Under: Commentary Tagged With: design, Greubel Forsey, Greubel Forsey GMT, H. Moser & Cie., H. Moser & Cie. Swiss Alp Watch, Haute horology, Jaeger-LeCoultre, Jaeger-LeCoultre Duomètre, Jaeger-LeCoultre Duomètre a Chronographe, marketing, Philippe Dufour, Philippe Dufour Simplicity, Rolex Cellini Prince

The Fall and Rise of Zenith, 1969-1988

March 3, 2021 By Stephen Leave a Comment

Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.

Filed Under: History, The Watch Files Tagged With: Charles Vermot, Chronomatic, Dixi, Ebel, El Primero, Georges Favre-Jacot, H. Moser & Cie., Le Locle, LVMH, Martel, Movado, Paul Buhré, Paul Castella, quartz, Rolex, Rolex Daytona, Tissot, Zenith, Zenith Defy, Zenith El Primero

No Joke: H. Moser & Cie. Swiss Alp is the Smartest Watch

February 12, 2021 By Stephen 1 Comment

H. Moser & Cie. is a confident brand that has come into its own: The Swiss Alp Watch is a serious matter, and it exemplifies all that is right with Swiss watches in recent years. Here’s a survey of the complete line now that the “Final Upgrade” has been released.

Filed Under: Commentary, Reviews Tagged With: Apple Watch, Baselworld, Edouard Meylan, H. Moser & Cie., H. Moser & Cie. Swiss Alp Watch, Hautlence, Moser, SIHH

The Best Watch For Leap Year: H. Moser & Cie. Endeavour Perpetual Calendar in Palladium

February 29, 2016 By Stephen 1 Comment

I love the mechanics of the IWC Da Vinci Perpetual Calendar watch, but it suffers from a serious issue for show-offs: The mechanism only works in one direction. So now I give you the ultimate perpetual calendar: H. Moser & Cie.’s Endeavour Perpetual Calendar. It’s the cleanest, simplest, friendliest perpetual calendar watch on the market, and unbelievably gorgeous besides!

Filed Under: Grails Tagged With: H. Moser & Cie., H. Moser & Cie. Perpetual One, perpetual calendar

H. Moser & Cie. Perpetual One

May 23, 2014 By Stephen Leave a Comment

When it comes to stealth complications, this H. Moser & Cie. Perpetual One is about as good as it gets. Lurking under an understated and classy exterior is a mean horological machine with a perpetual calendar and double barrel power to last all week!

Filed Under: Grails Tagged With: H. Moser & Cie., H. Moser & Cie. Perpetual One, Moser

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