If you’ve listened to The Watch Files podcast or read much here at Grail Watch, you’ve undoubtedly heard me refer to industry folklore. Clever stories are often repeated in forums, articles, and conversations, but they are often not entirely true. Then there’s the industry marketing machine, pushing surprising narratives and a-list connections with little grounding in reality. Let’s take a moment to consider the ways that folklorists spot false information and apply these watch industry marketing.
The world of watchmaking has many aspects, from marketing to production to design to art, and companies have a mixed mastery of each. But something magical happens when it all comes together, and expresses the highest level of watchmaking. These pieces inspire and delight, rising above the simple function of time-telling or even product. To me, this is the essence of haute horology!
Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.
H. Moser & Cie. is a confident brand that has come into its own: The Swiss Alp Watch is a serious matter, and it exemplifies all that is right with Swiss watches in recent years. Here’s a survey of the complete line now that the “Final Upgrade” has been released.
I love the mechanics of the IWC Da Vinci Perpetual Calendar watch, but it suffers from a serious issue for show-offs: The mechanism only works in one direction. So now I give you the ultimate perpetual calendar: H. Moser & Cie.’s Endeavour Perpetual Calendar. It’s the cleanest, simplest, friendliest perpetual calendar watch on the market, and unbelievably gorgeous besides!
When it comes to stealth complications, this H. Moser & Cie. Perpetual One is about as good as it gets. Lurking under an understated and classy exterior is a mean horological machine with a perpetual calendar and double barrel power to last all week!