Although modern advertising is finely crafted, it can’t compare to the impact of the classics. To my eyes, the greatest watch advertisements came off the press of Auguste Fiedler of La Chaux-de-Fonds between World Wars I and II. His poster style advertisements mixed elements of German Plakatstil and French Art Deco movements, and are just as striking today as they would have been on the avenues of the 1930s.
This year, I’m going to take a look at the nominations for the Grand Prix d’Horlogerie de Genève (GPHG) awards and pick my favorites. Although my selections don’t usually make the cut, I’m going to enjoy making selections rather than try to pick the winners. I’ll also offer some historical perspective on the best entries.
It is difficult for a watch enthusiast on a budget to enter the world of complicated watches. Adding anything more than time and date quickly ratchets up the price beyond what most people can afford. This is especially true of chiming watches – good luck finding a mechanical Repeater or Sonnerie priced less than a car! But Reveil (or alarm) watches are the exception: These can often be found on a budget. Today we will look at a few that are up for auction and decide which (if any) is a buy.