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Auguste Fiedler, Master of Modernist Watch Advertising

January 27, 2022 By Stephen 1 Comment

Although modern advertising is finely crafted, it can’t compare to the impact of the classics. To my eyes, the greatest watch advertisements came off the press of Auguste Fiedler of La Chaux-de-Fonds between World Wars I and II. His poster style advertisements mixed elements of German Plakatstil and French Art Deco movements, and are just as striking today as they would have been on the avenues of the 1930s.

Filed Under: Commentary, History Tagged With: Advertising, Buren, Cortébert, Cyma, Election, Elgin, Eterna, Excelsior Park, Fiedler, General Watch, La Chaux-de-Fonds, Leonidas, Oris, Revue, Tavannes, Unitas

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