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Is Longines the World’s Oldest Watch Brand?

February 21, 2022 By Stephen Leave a Comment

Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?

Filed Under: Commentary, History Tagged With: Blancpain, brand, Breguet, Ernest Francillon, Girard-Perregaux, Longines, Luxury Brands, Patek Philippe, Vacheron Constantin

What People Look For When They Look At Watches

February 2, 2015 By Stephen Leave a Comment

I recently had the experience of doing some watch shopping with a whole group of friends with me. They weren’t all that interested in watches but I spotted some shops and went inside. This made me realize that “normal people” really don’t understand what “watch people” are looking for in a watch. What makes one worth thousands while another isn’t even worth hundreds?

Filed Under: Commentary Tagged With: brand, complications, condition, design, fashion, gold, patina, Platinum, style

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