The name “Jaquet Droz” has had many different meanings since the birth of Pierre Jaquet-Droz 300 years ago. For two decades after its formation in 1961, the Coopérative de Fabricants Suisses d’Horlogerie and SAH were leading producers of Swiss watches, commanding a double-digit share of exports and revenue. Was this a success or a failure? And why does the modern haute horology company consistently skip any mention of this history?
Blancpain is billed as “the world’s oldest watchmaker”, but the history of the company is far more complex. Founded before 1735 in Villeret, the modern Blancpain traces its heritage to 1981, when Jean-Claude Biver purchased the name to be a mechanical rebuke of quartz watches. Blancpain and movement specialist Frédéric Piguet would be acquired by what is now the Swatch Group in 1992, with Biver leading the renaissance of mechanical watchmaking.