When people learn about my interest in watches, the conversation eventually turns to cost. Why pay so much for a watch? This is especially true once they learn that what they thought was expensive (a $10,000 Rolex) isn’t even considered “high end” in the world of watches, and once they discover that a modern gold or gem-set watch costs five times that much. Why are high-end watches so expensive?
Most watch enthusiasts have a grail, a watch just out of reach whether through rarity or price. But once they attain their grail, they often turn to restoring missing accessories like the proper box, papers, buckle, and strap. Who wouldn’t want to put their “James Bond” Submariner on the proper “Goldfinger” strap?
Yesterday’s affordable Orient diver gives way today to an even better Swiss alternative: The Squale 1545 has heritage, provenance, classic looks, and serious Swiss construction. It’s the real deal, yet costs less than 1/10 as much as a Rolex Submariner.