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Why Are High-End Watches So Expensive?

February 28, 2020 By Stephen Leave a Comment

When people learn about my interest in watches, the conversation eventually turns to cost. Why pay so much for a watch? This is especially true once they learn that what they thought was expensive (a $10,000 Rolex) isn’t even considered “high end” in the world of watches, and once they discover that a modern gold or gem-set watch costs five times that much. Why are high-end watches so expensive?

Filed Under: Commentary Tagged With: high-end, Jaeger-LeCoultre, luxury, Patek Philippe, pricing, Rolex, Submariner, Veblen goods

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