Seiko has been collaborating with Giugiaro Design since the 1980s. The most famous fruit of this collaboration was the “Aliens” watch line, which have been reissued in recent years. In late 2018, Seiko introduced another reissue: The SBJG multi-function digital models we will discuss today.
When Seiko reissued the 1980s-style “Aliens” Giugiaro watches between 2013 and 2015, collectors were thrilled. But after thoroughly exhausting color combinations on the “Ripley” and “Bishop” watches, where would Seiko go next? They turned to the less well-known 7A28-7A00 SBBJ “Speed Master” series, with angled faces inside a round case.
One of the most famous Seiko watch lines is the 7A28 chronograph series used in the movie, Aliens. These watches feature off-axis bracelet alignment and big boxy pushers that even regular people notice. In 2013, Seiko reissued these watches in their Spirit line, and today I’m wearing the 2014 SCED017 “Bishop” model.
Some of the most recognizable and sought-after collectible watches weren’t all that expensive when they were new. One example of the low-end grail is the line of 7A28 Seiko chronographs designed by Italian designer, Giorgetto Giugiaro. These odd asymmetric watches were used in the 1986 film, “Aliens”, but were not considered collectibles at the time. Now they are so in demand that Seiko has reissued them as limited edition models in their home-market Spirit line.