The Bulova Accutron was the most important watch of the 1960s, bringing a new level of accuracy and technology and shifting the balance of power in horology from Switzerland back to the United States. It was also a dead end, delaying the development of other electronic watches and distracting the American and Swiss industries from the rise of quartz. How did something with such promise fail to have a lasting hold on the market?
There are few watches as immediately recognizable as the Hamilton Ventura. Still in production today, the “Elvis Watch” was a massive success when it was introduced in 1957 and represents the decade remarkably well.