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What Does “Montbrillant” Mean to Breitling?

May 5, 2021 By Stephen Leave a Comment

What exactly does “Montbrillant” mean? Although the word has been associated with Breitling for over a century, the answer might surprise you! Montbrillant is not a person or even a place, really. It’s an idea, and represents brilliant marketing a century in the making!

Filed Under: History Tagged With: Breitling, Couleru-Meuri, La Chaux-de-Fonds, Léon Breitling, Octo, Saint-Imier

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