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The Nadir of Jaeger-LeCoultre and the Reverso

April 15, 2020 By Stephen Leave a Comment

Most enthusiasts could instantly name the watches pictured below, but they’d be wrong: This isn’t a Jaeger-LeCoultre Reverso, its an Eska Sesame! By the 1980s, Jaeger-LeCoultre’s signature model was forgotten and the company was struggling to survive. Yet just a decade later, the Reverso would lead the entire industry back from the brink. This is the story of the fall of Jaeger-LeCoultre and the resurrection of the Reverso.

Filed Under: Commentary Tagged With: Eska, Eska Sesame, Günter Blümlein, IWC, Jaeger-LeCoultre, Jaeger-LeCoultre Reverso, Jaeger-LeCoultre Reverso Grande Complication à Triptyque, LMH, Royce, Royce Mexico

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