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The Case Against the $10,000 Gold Apple Watch Edition

February 27, 2015 By Stephen Leave a Comment

My post laying out why the gold Apple Watch Edition must cost $10,000 caused quite a stir, but I’ll be the first to admit that I could have it all wrong. It’s entirely possible for them to put together a gold-cased Apple Watch for a much-lower price point, but I’m much more interested in the reasons why: Apple’s manufacturing and retail empire would be seriously disrupted by a $10,000 lump of gold!

Filed Under: Commentary, Reviews Tagged With: Apple, Apple Watch, boutique, gold, retail, security

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