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The Day Gérald Genta Challenged the Watch Industry | The Watch Files: November 7, 1984

February 20, 2021 By Stephen Leave a Comment

On November 7, 1984, Gérald Genta finally went too far. His audacious new watch collection was a scandal at the prestigious Montres et Bijoux and he was forced to remove it from the fair. But history shows that Genta was right again, and his designs laid the foundation of today’s luxury watch industry.

Filed Under: History, The Watch Files Tagged With: Audemars Piguet Royal Oak, Europa Star, Gerald Genta, IWC Ingenieur, Mickey Mouse, Montres et Bijoux, Patek Philippe Nautilus, Podcast, The Watch Files

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