I’m going to kick off my “watch a day” series with a most unlikely timepiece: Swatch’s 2014 Sistem51. Now that the newness has worn off, I see my little red plastic wonder for what it is: A traditional plastic Swatch with a nice little secret inside. It’s not a revolutionary timepiece or really all that special at all. But I enjoyed learning about it and hunting for one of the first in the USA. And, most importantly, I enjoy wearing it.
I needed a new clock for my office and, being a watch lover and Seiko enthusiast, couldn’t countenance buying some crappy plastic monstrosity. So I found this excellent Seiko QXA630ALH clock and thought my readers might enjoy a look at it.
Swatch is perhaps the most famous brand of Swiss watch (sorry, Rolex!) but they’re not known for luxury timepieces of high horology. No, Swatch is the brand that saved the Swiss industry, sold millions of watches, became a cultural touchpoint, and enabled the most powerful and profitable watch cartel the world has even known. That’s why this watch is so surprising!