Today we’re looking at something truly special: A groundbreaking movement in a limited-edition watch that retailed for well over a quarter-million dollars. But there’s another story here, too: The grey market for expensive watches that are a bit past their prime, and the steep discounts that follow. The result is a $150k discount on a basically-new piece of haute horology.
Swatch is perhaps the most famous brand of Swiss watch (sorry, Rolex!) but they’re not known for luxury timepieces of high horology. No, Swatch is the brand that saved the Swiss industry, sold millions of watches, became a cultural touchpoint, and enabled the most powerful and profitable watch cartel the world has even known. That’s why this watch is so surprising!