Almost all clocks turn “clockwise”, with the hands moving from the top of the dial to the right. But for the last few decades a few oddball watches have used hands moving in the other direction! This corner of horology is not well understood, so I decided to take a stab at documenting this revolution. It begins conceptually with the digital mechanical watches of the 1970s. Then Beuchat, a fashionable French brand of the 1980s, produces the first such watch. Swiss quartz behemoth Ronda pitches in, bringing forth an odd watch from the venerable house of Juvenia before today’s Klokers gets it right.
Swatch is perhaps the most famous brand of Swiss watch (sorry, Rolex!) but they’re not known for luxury timepieces of high horology. No, Swatch is the brand that saved the Swiss industry, sold millions of watches, became a cultural touchpoint, and enabled the most powerful and profitable watch cartel the world has even known. That’s why this watch is so surprising!