This is the story of a simple postcard that compelled me along a deep and complicated path of research and discovery! Titled Les Grandes Fabriques d’Horlogerie de St Imier, the historic 1900 postcard shows “the five great watchmaking factories” of this small town. Over the past year, I’ve been learning more about these companies, in which the Jeanneret family was intimately involved, including Excelsior Park, Francillon’s Longines, Fritz Moeri’s Moeris, Droz & Cie and Ernest Degoumois’s Montres Berna, Ferdinand Bourquin’s Leonidas, and more. This is the first in a series of posts on the great factories found in these engravings!
James Bond, Agent 007, has been linked with gadgets for decades. From the Aston Martin to the Rolex to that mini jet, the Bond movies have cemented these images in our minds. But the very first official James Bond watch didn’t come from Rolex, Omega, or even Seiko: It came from an obscure company called Moeris, which has a surprising connection to those companies!