Not everyone likes the Royal Oak, but it’s hard to understate its importance. It’s one of the most influential watches of the last half-century, creating a whole new niche that now accounts for much of the industry’s sales: Luxury sports.
Longines Quartz-Chron with Beta 21 movement
Not everyone is into quartz watches. That’s understandable. But anyone who appreciates history and technology would be interested in the story of the first quartz watch. At the end of the 1960’s, which itself was something of a golden era for mechanical watches, two competitors raced to bring quartz clock technology to the wrist: Seiko won and came to dominate the market with low priced models.
Hamilton Electric Ventura
There are few watches as immediately recognizable as the Hamilton Ventura. Still in production today, the “Elvis Watch” was a massive success when it was introduced in 1957 and represents the decade remarkably well.
The First Grand Seiko
In 1960, Seiko created their enduring entry in the luxury watch market, Grand Seiko. Produced by Suwa Seikosha, the simply-named Grand Seiko offered the sort of fit and finish usually reserved for fine Swiss watches, with a simple hand-winding in-house movement to match.
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