Gordon Moore, co-founder of Intel, died on March 24, 2023. Although many touching tributes are currently being published to this titan of the technology industry, most overlook what Moore himself called his greatest mistake: Intel’s attempt to corner the digital watch business. Intel bought Microma, a hot Silicon Valley startup, in 1972 but gave up the business just six years later. Moore continued to wear his “$15 million watch” for decades as a reminder of this failure – and to stay out of consumer products!
Although not a well-known brand today, Universal Genève were leaders in the chronograph market in the 1940’s. And one sign of that success was the Aero-Compax, a full-featured pilot’s watch complete with chronograph and dual-time (GMT) complications. It’s no wonder that companies like Zenith and Girard-Perregaux chose Universal to build their chronographs back then!