On April 25, 1981, attendees at the European Watch, Clock, and Jewellery Fair in Basel got their hands on something completely new. IWC introduced the Porsche Design Titan chronograph, the first titanium watch available for sale. The revolutionary material caught the watchmaking world off guard, and the Titan helped IWC and their partner Jaeger-LeCoultre survive the quartz crisis. This is the story of the watches created by legendary designer Ferdinand Alexander Porsche and the radical utilitarian watch designs he created with IWC. It’s also a story of how materials and design can spark customer enthusiasm and sales.
On January 12, 1979, the Swiss watch industry announced the thinnest watch ever made: The Delirium, developed by Ebauches SA for Concord, Eterna, IWC, and Longines, measured just 1.98 mm thick. It wasn’t a big seller, but was a PR exercise to show the world that the Swiss were innovating like the Japanese. And the novel design paved the way for another announcement four years later, the Swatch.
Regular Grail Watch readers might have noticed that I have begun using the archives of Europa Star rather heavily in my research. The editors noticed as well, and have invited me to be a contributing writer to that fine journal. My first piece was published today, and delves into the history of an iconic model, IWC’s Da Vinci. The archive brought me fantastic information and illustrations, as we will discuss today.
My enthusiasm for various watch models tends to wax and wane as I see something interesting, and lately my attention has turned to the IWC Ingenieur range. From the original Milgauss competitor to Gerald Genta’s remarkable Ingenieur SL to the chunky Mercedes-AMG racing models, the Ingenieur lineup has always been worth a look. Yet today’s lineup is beyond bland and not deserving of the name. Good thing, too, since IWC seems to be eliminating that, too!
Today is a special day for watch enthusiasts: Watching a perpetual calendar watch tick over to February 29th and then March 1st represents a major accomplishment for horology. So today we will celebrate by highlighting a special perpetual calendar watch: IWC’s Da Vinci Perpetual Calendar Edition Kurt Klaus. Named for one of the masters of modern watchmaking, this watch features a novel perpetual calendar mechanism that really sets it apart!