At Baselworld in 2005, Rolex introduced one of the most radical products in its history: The Cellini Prince was a high-end rectangular watch with a transparent caseback showing off a highly-decorated rectangular movement. The Cellini Prince was unlike anything else in the catalog, but did not find its way into the hearts of Rolex buyers and the line was cancelled in 2015. It’s time to give this model a closer look!
Rolex is the most famous Swiss luxury watch brand. Originally founded in England, Rolex relocated to Switzerland in 1915. Today, they are one of the very few truly integrated manufactures, creating nearly every part of their watches in-house.
The Grand Prix d’Horlogerie de Genève ceremony took place yesterday, November 12, 2020. Although attendance was limited to winners and helium-filled balloons, the ceremony once again proved both the importance and self-importance of Geneva as a center for the luxury watch industry. Although most of the prizes went against my choices, some were well-deserved and no one asked for my vote in any case!
Let’s say you wanted a classic Rolex Submariner to wear on a daily basis. What would you choose? If it was us, it would be this 1984 Rolex Submariner 5513. Here’s why…
It’s rare to find a watch that is universally desirable and pricey yet still common. Such is the case with the Rolex “Double Red” Sea Dweller, a proper tool watch, investment, and status symbol. Even more unusual, this watch comes from the 1970’s, the era of the collapse of the Swiss watch industry and many truly horrible designs. Yet it is so iconic, so sought-after, and so recognizable that prices continue to vault upwards!
We’re not huge fans of today’s Rolex lineup, mainly because almost a million are produced every year, making them rather common. And, despite protestations to the contrary, mainstream Rolex models sell below MSRP all the time. But there is one big exception to the Rule of the Common Rolex: The Rolex Milgauss “Glace Verte” or GV.