Grail Watch

The search for the grail is the search for illumination

  • Grail Watch Reference
  • The Watch Files Podcast
  • History
  • Commentary
    • Grails
    • Reviews
  • Collection
    • Watch A Day
    • My Watch Collection
  • Reference Materials
    • Watch Brand and Model Pages
    • Reference Database
    • Primary Sources
  • About Grail Watch
  • Email
  • Instagram
  • LinkedIn
  • Twitter

Copyright © 2022 · Log in

Is Longines the World’s Oldest Watch Brand?

February 21, 2022 By Stephen Leave a Comment

Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?

Filed Under: Commentary, History Tagged With: Blancpain, brand, Breguet, Ernest Francillon, Girard-Perregaux, Longines, Luxury Brands, Patek Philippe, Vacheron Constantin

Latest Posts

Is The Naked Frederique Constant Perpetual a Hit or Miss?

The Neo-Classical Watches of Naoya Hida

What is a Lépine Watch Movement?

Bulova Accutron, the Watch of the 1960s

The Rise and Fall of Leonidas and the Beau-Site Factory

Droz and Degoumois: Berna Watch Factory

From Atelier to Factory: Usine Centrale, Saint-Imier

Is Longines the World’s Oldest Watch Brand?

The Rise of Mass-Produced Watches at Les Longines, Saint-Imier

Auguste Fiedler, Master of Modernist Watch Advertising

About

About Grail Watch

Favorite Sites

  • The Watch Files Podcast
  • Watch Wiki
  • Europa Star
  • The Naked Watchmaker
  • Perezcope
  • ScrewDownCrown
  • Lugs and Lume
  • Horolonomics
  • Le Monde Edmond
  • Plus9Time
  • Reddit /r/Watches
  • Seiko & Citizen Watch Forum
  • The Watch Lounge
  • WatchBase
  • Watches by SJX
Posting....