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Zenith is a historic Swiss brand which dates to 1911. It was taken over by the American electronics company of the same name in 1971 before returning to Swiss ownership in 1978. In 1999 it became part of LVMH, the luxury group.

More information:

  • Zenith Official Site
  • Zenith on Watch Wiki

The Fall and Rise of Zenith, 1969-1988

March 3, 2021 By Stephen Leave a Comment

Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.

Filed Under: Commentary, The Watch Files Tagged With: Charles Vermot, Chronomatic, Dixi, Ebel, El Primero, Georges Favre-Jacot, H. Moser & Cie., Le Locle, LVMH, Martel, Movado, Paul Buhré, Paul Castella, quartz, Rolex, Rolex Daytona, Tissot, Zenith, Zenith Defy, Zenith El Primero

1950 Zenith “Scuderia Ferrari” Chronograph

May 27, 2014 By Stephen Leave a Comment

Sometimes when browsing watches one stumbles upon something that seems seriously out of place. Such was the case when I spotted a Scuderia Ferrari-branded Zenith Chronograph in the listings for tomorrow’s Chrono24/Auctionata auction: Sure, there are Ferrari-branded watches today, but this one dates to “around 1950” and has a yellow logo!

Filed Under: Uncategorized Tagged With: 1950 Zenith Chronograph, Excelsior Park, Ferrari, Scuderia Ferrari

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