Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?
What People Look For When They Look At Watches
I recently had the experience of doing some watch shopping with a whole group of friends with me. They weren’t all that interested in watches but I spotted some shops and went inside. This made me realize that “normal people” really don’t understand what “watch people” are looking for in a watch. What makes one worth thousands while another isn’t even worth hundreds?