In an industry as full of folklore and puffery as watchmaking, it is refreshing to uncover first-hand knowledge. As I was researching the history of Zénith, Universal, and the Martel watch factory I stumbled on a real gold mine: A 1991 interview with Charles Vermot, the watchmaker who saved the legendary El Primero watch movement from the scrap heap, and a look at how the watchmaking profession was viewed in 1991, as the industry was just recovering. I enjoyed the video enough to translate it and present it here for my readers.
The Fall and Rise of Zenith, 1969-1988
Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.