The pattern of high demand, over-production, and collapse is common in all industries, but especially in the history of Swiss watchmaking. We see it repeated throughout the 20th century, from ebauches to complete watches, but all of these efforts trace their roots to a crisis focused on the humble balance spring. Surprisingly, this very first attempt to create a cartel was also the most successful and disruptive! This is the story of Société des Fabriques de Spiraux Rèunies, which cornered the market for balance springs in 1895. The FSR was the template for Ebauches SA, ASUAG, and the Swatch Group, and we would be wise to study the lessons of this “cartel crisis”!
The Rise of Vénus, Legendary Chronograph Maker
There are few names in the golden age of watchmaking as revered as Vénus, which produced some of the best chronograph movements of the 1940s. But the history of this small Swiss company is not well documented, and the story reveals the surprisingly-connected world of watchmaking at the time. Vénus rose and fell in just a few decades, but the legacy of their chronograph movements, especially the legendary rattrapantes used by Breitling, lives on.
How Tiny Fontainemelon Dominated Swiss Watchmaking in the 19th Century
Although it is located in a tiny village of less than 1,000 residents, the factory in Fontainemelon looms large in the history of Swiss watchmaking. The oldest and largest ebauche factory in the country was established there early in the 19th century, and Fabrique d’Horlogerie Fontainemelon (FHF) was a founding member of Ebauches SA 100 years later. Even today, the Fontainemelon factory remains a cornerstone of the Swatch Group. Let’s look at the history that made Fontainemelon the dominant supplier of ebauches in the 19th century.
Bulova Accutron, the Watch of the 1960s
The Bulova Accutron was the most important watch of the 1960s, bringing a new level of accuracy and technology and shifting the balance of power in horology from Switzerland back to the United States. It was also a dead end, delaying the development of other electronic watches and distracting the American and Swiss industries from the rise of quartz. How did something with such promise fail to have a lasting hold on the market?
The Forgotten History of Jaquet-Droz, Switzerland’s Shared Watch Brand
The name “Jaquet Droz” has had many different meanings since the birth of Pierre Jaquet-Droz 300 years ago. For two decades after its formation in 1961, the Coopérative de Fabricants Suisses d’Horlogerie and SAH were leading producers of Swiss watches, commanding a double-digit share of exports and revenue. Was this a success or a failure? And why does the modern haute horology company consistently skip any mention of this history?
The Thin Watch War | The Watch Files: January 12, 1979
On January 12, 1979, the Swiss watch industry announced the thinnest watch ever made: The Delirium, developed by Ebauches SA for Concord, Eterna, IWC, and Longines, measured just 1.98 mm thick. It wasn’t a big seller, but was a PR exercise to show the world that the Swiss were innovating like the Japanese. And the novel design paved the way for another announcement four years later, the Swatch.