Longines has long claimed to be “the oldest trademark or logo still in use,” and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today’s Longines really the oldest watch brand, let alone the world’s oldest trademark? And what about all those others?
I’ve got a thing for classic dress watches in general and Patek Philippe Calatravas in particular, so I get excited when I see a real classic come up for auction. Such is the case with this Ref. 5015 Moon Phase Power Reserve: It’s not technically a Calatrava, but it features all the best elements of that line. Starting at just €7,000, who’s bidding?
Today we take a look at Ref. 3960 and Ref. 5053, two “officer’s watch” Calatrava models. Although still not the perfect Calatrava, these are two very fine references!
Having rejected the original Calatrava Ref. 96 and its successors as well as the entire Clous de Paris line, I now move on to something really special. Ref. 5227, introduced in 2013, was a high-point for the series in terms of craftsmanship and was unlike anything before. Let’s take a look!
Continuing my quest for the perfect Patek Philippe Calatrava, I turn to the other main branch of the family. In 1973, Patek Philippe added “Clous de Paris” guilloche to the bezel of a straight-lug Calatrava and a new legend was born. Today, many people think of this Ref. 3520 rather than the clean, flowing original when they hear the name! Is this the perfect Calatrava?
Whenever this subject of iconic watches comes up, you can be sure the Patek Philippe Calatrava is all over the list. Yet it’s hard to pin down which Calatrava is the one to get. With over 100 references produced, I am still trying to identify The Perfect Patek Philippe Calatrava. Ref. 96 has a lot going for it other than “first”, with the perfect case, wonderful dials, and small seconds. Check out this white gold Ref. 96 from Robert Maron – it’s the best Ref. 96 I could find today!
On the subject of unusual Patek Philippe Calatrava references, may I present a very unusual sculpted model: Ref. 5090J from about 2000, also called the “Russian Watch” due to its limited production for that market. I found two examples of this unusual reference for sale, so I thought I would take a moment to talk about it.
This stainless tonneau is a genuine Patek Philippe Calatrava but Ref. 3574 is beyond rare. I bet most enthusiasts never even heard of this model!
Many male watch enthusiasts would love to give that special lady in their life a fine watch, even if they don’t share our enthusiasm. This Patek Philippe “Twenty~4” pushes all the right buttons on both side of the equation: A real Patek, with diamonds no less, in wearable form and affordable thanks to a quartz movement and steel case.
A “gold watch” is an archetypal reward for years of meritorious service to a company. But how cool would it be if your company contracted with Patek Philippe to build a special set of 20 Calatrava watches? That’s exactly what General Motors Overseas Operations did in 1954, and these watches are a unique collectible today!