Grail Watch

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The Swatch brand dates to 1983 and is well known for a successful range of affordable Swiss watches. But Swatch Group is much larger, owning the majority of Swiss watch component production as well as brands from Omega to Tissot.

More information:

  • Swatch Group Official Site
  • Swatch Group on Watch Wiki

The Forgotten History of Jaquet-Droz, Switzerland’s Shared Watch Brand

April 22, 2021 By Stephen Leave a Comment

The name “Jaquet Droz” has had many different meanings since the birth of Pierre Jaquet-Droz 300 years ago. For two decades after its formation in 1961, the Coopérative de Fabricants Suisses d’Horlogerie and SAH were leading producers of Swiss watches, commanding a double-digit share of exports and revenue. Was this a success or a failure? And why does the modern haute horology company consistently skip any mention of this history?

Filed Under: History, The Watch Files Tagged With: Bienne, Breguet, Ebauches SA, etablisseur, Investcorp, Jaquet-Droz, Neuchâtel, Pierre Jaquet-Droz, SAH, Swatch Group, Swissonic

Swatch Sistem51: Ironic Plastic

April 1, 2018 By Stephen Leave a Comment

I’m going to kick off my “watch a day” series with a most unlikely timepiece: Swatch’s 2014 Sistem51. Now that the newness has worn off, I see my little red plastic wonder for what it is: A traditional plastic Swatch with a nice little secret inside. It’s not a revolutionary timepiece or really all that special at all. But I enjoyed learning about it and hunting for one of the first in the USA. And, most importantly, I enjoy wearing it.

Filed Under: Collection, Watch A Day Tagged With: Sistem51, Swatch, Watch A Day

2001 Swatch Diaphane One Carousel Tourbillon

November 14, 2015 By Stephen Leave a Comment

Swatch is perhaps the most famous brand of Swiss watch (sorry, Rolex!) but they’re not known for luxury timepieces of high horology. No, Swatch is the brand that saved the Swiss industry, sold millions of watches, became a cultural touchpoint, and enabled the most powerful and profitable watch cartel the world has even known. That’s why this watch is so surprising!

Filed Under: Grails Tagged With: Carousel, Diaphane One, Swatch Diaphane One, Swatch Diaphane One Turning Gold, Tourbillon

Glashütte Original PanoMatic Chrono XL

November 19, 2014 By Stephen 1 Comment

Let’s see how many watch enthusiast hot-buttons I can press… Glashütte? Platinum? Chronograph? Limited Edition? Sized for modern wrists (but not giant)? How about all this for a $16k auction starting bid?

Filed Under: Grails Tagged With: Chronograph, Flyback, Glashütte Original, Glashütte Original PanoMatic, Glashütte Original PanoMatic Chrono, Glashütte Original PanoMatic Chrono XL, Platinum

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