Seiko has been collaborating with Giugiaro Design since the 1980s. The most famous fruit of this collaboration was the “Aliens” watch line, which have been reissued in recent years. In late 2018, Seiko introduced another reissue: The SBJG multi-function digital models we will discuss today.
Seiko is the largest producer of watches in the world. Based in Japan, Seiko Group produces a wide range of products, including low-end quartz movements and watches, kinetic and Spring Drive, and mechanical watches under many brand names.
When Seiko reissued the 1980s-style “Aliens” Giugiaro watches between 2013 and 2015, collectors were thrilled. But after thoroughly exhausting color combinations on the “Ripley” and “Bishop” watches, where would Seiko go next? They turned to the less well-known 7A28-7A00 SBBJ “Speed Master” series, with angled faces inside a round case.
Despite an amazing history of producing excellent watches and watch movements, Seiko never seems to get the respect it deserves. But perhaps the most curious attempt by Seiko to challenge the Swiss came in the form of the SARA watch and the 4L25 movement inside.
I wore this watch for a few years before getting more into watches and investing in a more serious Swiss daily-wear watch. Although it’s really nothing special, this Seiko 5 was an important door into the world of watches, and I strongly recommend models like this to friends. They’re durable, interesting, and well-made. Even watch snobs love a good Seiko!
The other day I wore the Seiko SCED017 “Bishop” Reissue for “Watch A Day”, so today I am turning to the SCED035 “Ripley” reissue. I like this one better than the Bishop in many ways, though the boxy styling is definitely polarizing.
I’m on a Seiko kick this week for my “Watch A Day” series but this is a bit of an oddball. This Lord Matic is a mainstream automatic with dated 1970s styling and a decent but not awesome automatic movement. It’s the kind of watch many of us have in the box, getting occasional glances but infrequent wear.
Today’s “Watch A Day” is a Seiko Premier SSA027, the dressy brother of yesterday’s SSA005 tool watch. Part of the Seiko Premier automatic line, it features the updated 4R39A movement and an “open heart” design. It’s a decent if clunky dress watch, better made than most Seiko models and a bargain compared to Swiss offerings.
Today I’m wearing a more recent watch for “Watch A Day”. This Seiko SSA005 has a great “tool watch” look with a Navitimer-esque slide rule bezel and funky 24-hour subdial at 12:00. It’s extremely well-built and was pretty affordable too!
One of the most famous Seiko watch lines is the 7A28 chronograph series used in the movie, Aliens. These watches feature off-axis bracelet alignment and big boxy pushers that even regular people notice. In 2013, Seiko reissued these watches in their Spirit line, and today I’m wearing the 2014 SCED017 “Bishop” model.
When traveling to new cities, I often stop by a local watchmaker and dealer for conversation and to see what they kept to sell. I ran into this model Seiko Lord Matic at just such a shop in San Francisco, falling for the faceted crystal, green dial, and arrowhead markers, but felt that his price was delusional. This set off a 6-month quest to find a better example at an affordable price.