Gordon Moore, co-founder of Intel, died on March 24, 2023. Although many touching tributes are currently being published to this titan of the technology industry, most overlook what Moore himself called his greatest mistake: Intel’s attempt to corner the digital watch business. Intel bought Microma, a hot Silicon Valley startup, in 1972 but gave up the business just six years later. Moore continued to wear his “$15 million watch” for decades as a reminder of this failure – and to stay out of consumer products!
Bulova Accutron, the Watch of the 1960s
The Bulova Accutron was the most important watch of the 1960s, bringing a new level of accuracy and technology and shifting the balance of power in horology from Switzerland back to the United States. It was also a dead end, delaying the development of other electronic watches and distracting the American and Swiss industries from the rise of quartz. How did something with such promise fail to have a lasting hold on the market?
House of Chaumet: How 80s Greed Brought Down a Legendary Paris Firm
On June 13, 1987, noted Parisian jewelers Pierre and Jacques Chaumet were taken into custody for bankruptcy, breach of trust, and fraud. The distinguished gentlemen would be convicted of all these crimes, losing control of the House of Chaumet, one of the most celebrated names in jewelry, as well as Breguet, which enjoyed a similar reputation in watchmaking. The story of the rise and fall of Chaumet is even more fascinating for what is not known about the case, however, and what it tells us about the modern aristocracy.
The Evolution of Watchmaking Architecture: Rue des Roses 2 and Rue du Stand 35 in Saint-Imier
Around 1900, a small watch factory was built at Rue des Roses 2. This little cottage with a factory wing was soon augmented by an ornate Beaux-Arts factory befitting a captain of watchmaking like Ernest Degoumois. This was then expanded for dial maker Fluckiger and both buildings were expanded or replaced in the 1950s. Then a modern office building was added in place of the original mansion on Rue du Stand, and this became home to Cartier Group in the 1980s. Thus, this single factory complex in Saint-Imier exemplifies the various architectural trends seen in 20th century watchmaking.
How the Chronograph Became the “It” Watch Complication
Chronographs are so popular that cheap fashion watches today often feature bogus subdials with non-functional hands and pushers. But once upon a time, a chronograph was a simple tool seen more as an advanced stopwatch than a true complication. What was once a utilitarian tool for soldiers became an upscale choice for doctors, then an iconoclast choice for young people, and now a sign of fine watchmaking.
The Entire Industry Invented the Automatic Chronograph
Automatic watches were hot in the 1950s, and chronographs were cool in the 1960s. But bringing these technologies together was not at all straightforward! Three different automatic chronograph movements were launched in 1969, and the story of their creation reflects the state of the industry at that time as well as the inevitability of technological progress.
The Forgotten History of Jaquet-Droz, Switzerland’s Shared Watch Brand
The name “Jaquet Droz” has had many different meanings since the birth of Pierre Jaquet-Droz 300 years ago. For two decades after its formation in 1961, the Coopérative de Fabricants Suisses d’Horlogerie and SAH were leading producers of Swiss watches, commanding a double-digit share of exports and revenue. Was this a success or a failure? And why does the modern haute horology company consistently skip any mention of this history?
The Fall and Rise of Zenith, 1969-1988
Zenith was “the first manufacture”, one of the greatest watch companies in Switzerland, and the economic force behind Le Locle. Then it was purchased by an American electronics company and ordered to destroy its mechanical watchmaking assets. This is the story of the mighty Zenith, brought low, and returning thanks to a machine tools baron, a humble watchmaker, and two other famous brands.
The Thin Watch War | The Watch Files: January 12, 1979
On January 12, 1979, the Swiss watch industry announced the thinnest watch ever made: The Delirium, developed by Ebauches SA for Concord, Eterna, IWC, and Longines, measured just 1.98 mm thick. It wasn’t a big seller, but was a PR exercise to show the world that the Swiss were innovating like the Japanese. And the novel design paved the way for another announcement four years later, the Swatch.
The Day Gérald Genta Challenged the Watch Industry | The Watch Files: November 7, 1984
On November 7, 1984, Gérald Genta finally went too far. His audacious new watch collection was a scandal at the prestigious Montres et Bijoux and he was forced to remove it from the fair. But history shows that Genta was right again, and his designs laid the foundation of today’s luxury watch industry.
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