Seiko has been collaborating with Giugiaro Design since the 1980s. The most famous fruit of this collaboration was the “Aliens” watch line, which have been reissued in recent years. In late 2018, Seiko introduced another reissue: The SBJG multi-function digital models we will discuss today.
When Seiko reissued the 1980s-style “Aliens” Giugiaro watches between 2013 and 2015, collectors were thrilled. But after thoroughly exhausting color combinations on the “Ripley” and “Bishop” watches, where would Seiko go next? They turned to the less well-known 7A28-7A00 SBBJ “Speed Master” series, with angled faces inside a round case.
Today we’re looking at something truly special: A groundbreaking movement in a limited-edition watch that retailed for well over a quarter-million dollars. But there’s another story here, too: The grey market for expensive watches that are a bit past their prime, and the steep discounts that follow. The result is a $150k discount on a basically-new piece of haute horology.
Despite an amazing history of producing excellent watches and watch movements, Seiko never seems to get the respect it deserves. But perhaps the most curious attempt by Seiko to challenge the Swiss came in the form of the SARA watch and the 4L25 movement inside.
My enthusiasm for various watch models tends to wax and wane as I see something interesting, and lately my attention has turned to the IWC Ingenieur range. From the original Milgauss competitor to Gerald Genta’s remarkable Ingenieur SL to the chunky Mercedes-AMG racing models, the Ingenieur lineup has always been worth a look. Yet today’s lineup is beyond bland and not deserving of the name. Good thing, too, since IWC seems to be eliminating that, too!
I fell in love with this Jaeger-LeCoultre AMVOX1 Alarm Titanium limited edition on first sight and still love it just as much today. That’s why it’s one of the final watches in my “Watch A Day” series. The dial is lovely, with different textures, materials, and depths all coming together as a cohesive whole. It’s wonderfully legible and sports a cool complication. It’s got an amazing history from one of the best brands. And above all, it’s a wearable, enjoyable watch. What more could you ask?
Despite the sketchy history of the design, Movado’s “Museum Watch” remains an icon of horology. It’s one of the very few watches that is instantly recognizable even to the uninitiated, and thus belongs in any serious collector’s watch box, if not on their wrist.
Today’s “Watch A Day” is my Paul Picot Firshire chronograph, which I described extensively back in 2014. It’s combines a classic hand winding chronograph movement with modern build quality in a dressy yet sporty tonneau case. Four years on, I find myself wearing it about once a month, which is above average in my collection.
The Storm Microcamera is something special only because it’s so darn odd. It’s not very functional or useful, but it looks cool and is excellently designed and made. It’s everything that “mushroom brands” like the Xeric aren’t. And I like it.
Today I’m returning to one of my favorite watches for “Watch A Day”. This Nivada Antarctic was created to commemorate the company’s accomplishments in exploration, part of the International Geophysical Year, 1957. It’s tiny by modern standards but has a wonderful look to it.